Disney | #Be100

Summary:
The #Be100 campaign, designed for Disney's Dreamers Academy, combined Disney's enchantment with the inspirational '100', symbolizing achievement and exclusivity. Targeting teenagers, the campaign fostered aspirations and dreams through a unique blend of educational and motivational experiences.

Innovation & Impact:
Leveraging social media, print, and branding, the campaign transformed Disney theme parks into dynamic learning environments. It emphasized career exploration and personal growth, engaging teens with motivational speakers and celebrities. The strategic use of diverse media formats ensured extensive reach, particularly among digitally-engaged youths. #Be100 effectively heightened awareness and participation in the Disney Dreamers Academy, underlining Disney's role in nurturing young talent.

Key Roles:

• Executive Creative Director: Jarek Carethers

• Associate Creative Director: Tiffanni Spann

• Senior Writer: Alejandro De La Villa