Lincoln First Listen | Series

Summary:
The Lincoln First Listen Series, an innovative campaign blending music and automotive excellence, showcased the Revel audio system in Lincoln vehicles. Centered around the theme "First Listen," the campaign featured interviews with artists while they experienced their new releases through the Revel audio speakers in a Lincoln.

Innovation & Impact:
In a standout session, musician Ne-Yo debuted his song "Good Man" in the 2018 Lincoln Navigator, sharing insights on life, family, and music. This series, a quarterly event, highlights both rising and established artists, allowing them to premiere new music in a unique setting that emphasizes Lincoln’s exceptional Revel sound system. The campaign included a video series, social posts, CRM, and print content, all capturing the intimate and high-quality audio experiences within a Lincoln. The fusion of music and luxury automotive branding significantly enhanced audience engagement and appreciation for both the artists and Lincoln’s audio capabilities.

Key Roles:

• Executive Creative Director: Jarek Carethers

• Associate Creative Director: Tiffanni Spann

• Senior Writer: Alejandro De La Villa

• Art Director: Nicholas Anglin

• Photographer: Zach Anderson