TikTok | Nosferatu

Summary:
TikTok partnered with Focus Features to create a multi-layered digital and IRL activation for the highly anticipated Nosferatu film. The campaign combined a physical creator experience—a four-course dinner in an underground crypt for 120 guests—with a robust digital presence, including an interactive TikTok Magic H5 Hub and a Nosferatu-branded effect. The event seamlessly blended gothic horror with social storytelling, featuring eerie sound effects, smoke machines, projections, and live actors guiding guests through a graveyard entrance, all designed to be captured and shared on TikTok.

Innovation & Impact:

• IRL Nosferatu Dinner: A four-course immersive dining experience in NYC’s underground crypt for 120 creator guests, featuring a film-inspired meal with wine pairings, eerie soundscapes, smoke effects, and live actors, all designed to transport attendees into the world of Nosferatu.

• TikTok Magic H5 Hub: A centralized digital experience featuring a countdown to the premiere, exclusive movie clips, Cinemark ticketing integration, character briefs, and limited-edition Nosferatu merch.

• Nosferatu Branded Effect: An interactive AR experience that allowed TikTok users to immerse themselves in the haunting aesthetic of the film.

• Seamless Content Integration: Creators were guided through curated content moments, ensuring organic amplification of the film across TikTok.

• Press & Cultural Impact: The activation played a key role in Nosferatu’s $40M debut, with media coverage from Deadline and Variety highlighting TikTok’s influence in driving awareness and engagement.