Vitaminwater | #NourishEveryYou

Summary:
Vitaminwater's “Nourish Every You” campaign, in collaboration with musical icon Lil Nas X, celebrated individuality and self-expression. The campaign, centered around a TikTok hashtag challenge, invited users to showcase their diverse personalities and creativity.

Innovation & Impact:
Engaging with prominent TikTok creators like Victoria Paris, Shiadanni, Leenda Dong, Halle Bailey, and Josh Helfgott, the campaign leveraged user-generated content to spread its message. Each creator used the Vitaminwater #nourisheveryyou branded effect in their unique, entertaining ways, effectively promoting the brand's message across the platform.

TikTok Creative Strategy Team:

• Jarek Carethers, TikTok Global Creative Strategy Director

• Makisa Francis, TikTok Lead Creative Strategist