ESPN | The Drive

Summary:
"The Drive," a collaboration between ESPN and Ford, celebrated and supported individuals driven to achieve greater heights, especially focusing on women's success in sports and corporate leadership.

Innovation & Insight:
Research highlights the significant role of sports in professional women's lives. EY's findings reveal that 94% of C-suite women have engaged in sports, demonstrating its importance in developing leadership qualities vital for corporate success. The campaign leveraged these insights to inspire young women, using motivational athlete stories to encourage them to "go further" in their pursuits.

Content:

• Digital Branded Content

Key Roles:

• Executive Creative Director: Jarek Carethers

• Associate Creative Director: Justin Trapp